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A marketing plan is a well thought-out blueprint that answers the question—what is marketing?—in the context of your business and in pursuit of achieving the goals and objectives established in your business plan. This guide will walk you through the seven most essential steps in crafting a comprehensive marketing plan. More specifically, it will answer questions such as: -What is a marketing plan? -What is in a marketing plan? -How to find or implement marketing research campaigns to assist with your market and customer evaluations -What are the basic topics to cover in a SWOT Analysis? -What marketing strategy will you try first to reach your target market and increase your sales? -Based on your SWOT Analysis, what marketing mix will evolve into full campaigns? and which target markets will you chase? -What are the 5 guiding principles of marketing that should never be forgotten? -Once implemented...how can you control your efforts? -and more... A marketing plan on a shelf is just another book collecting dust—an integrated marketing plan that is implemented is your GPS to success.
- Sales Rank: #4578077 in Books
- Published on: 2013-07-22
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .12" w x 5.50" l, .16 pounds
- Binding: Paperback
- 50 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Marketing Plan a Must for Authors
By Jon J. Cardwell
Nearly everyone in some kind of business or another has got to have some kind of marketing plan. In the old days you could pretty much fly by the seat of your pants and get somewhere, but today, with worldwide communication at its zenith with every possible electronic device out there from computers to tablets to iPhones, etc., a basic marketing plan is a must.
Cassandra Fenyk provides an excellent, no-nonsense, get-down-to-business, step-by-step guide to developing a Marketing Plan. Her book is a quick read, easy to grasp, and logically actionable. These steps may be accessed and applied immediately regardless of what business you're in.
This is not an exhaustive work, but it's not intended to be. Every nuance, jot and tittle of your business cannot be covered here; nevertheless, the fundamental principles here will carry you a long way. They may be elaborated by the savvy business owner and managed for his or her particular needs, or this may be an excellent primer for one who needs to know the ABC's of the marketing arena.
Interestingly, I wrote an article for my blog about two months ago (but only posted today) about marketing, and just a few hours afterward, picked up this Shark Bite Coaching Book.
As an author, I encourage writers everywhere and anywhere to get a copy of Ms. Fenyk's book. Whether you are traditional or self-published, commercial or indie, authors nowadays must market their work and must market themselves. Marketing Plan: 7 Steps to an Integrated and Implementable Marketing Plan is a MUST READ.
I will use this book as a template for every book launch and promotional endeavor I undertake.
Excellent work. Well done.
0 of 0 people found the following review helpful.
7 Steps to an Integrated Marketing Plan
By MalkieM
Marketing Plan: 7 Steps to an Integrated & Implementable Marketing Plan
I thought this is an excellent, well written and thought out guide to getting started with an Integrated Marketing Plan. 7 Steps fully explained and well described. Integrated and implementable, like the title says, an essential tool in any entrepreneurs toolkit.
Marketing Plan: 7 Steps to an Integrated & Implementable Marketing Plan (Shark Bite Coaching Business Excellence)
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