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Social Media Explained: Untangling the World's Most Misunderstood Business Trend, by Mark W. Schaefer
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The best-selling social media book of 2014! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the MUST-HAVE guide for understanding the sociological and psychological drivers that make social media marketing work.
- Sales Rank: #68108 in Books
- Published on: 2014-02-17
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .32" w x 6.00" l, .44 pounds
- Binding: Paperback
- 142 pages
Review
"Mark Schaefer is the master of great little books about social media." Prof. Gary Schirr, Radford University
"This book is better than any other social media book on the market in its ability to get you up to speed quickly so you can move forward with confidence." Prof. Don Stanley, University of Wisconsin
"There is not an executive on the planet who doesn't need to understand social media and how to harness its power. If you're that executive tasked with allocating scarce marketing resources, Social Media Explained will be a game-changer." Anne Deeter-Gallaher, President ADG Marketing
"As a social media consultant, I often receive questions about limited resources and where to focus our efforts from small business owners and Mark addresses these concerns very clearly." Valentina Escobar-Gonzalez, President, Beyond Engagement
"I live and work in digital marketing and I read most key titles across the subject. I can safely say that this is THE best book on social media." -- Danny B., Leeds
About the Author
Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.
Most helpful customer reviews
26 of 28 people found the following review helpful.
A MUST read for business and organizational leaders who need to understand social (aka everyone)
By Don Stanley
Once again, Mark Schaefer hits a home run!
Full disclosure to start. I have used Mark Schaefer's books with both my business clients and with my university students for the past 3 years (I teach social media marketing courses at the University of Wisconsin-Madison) . I'm a big fan of his work and of him.
Why am a such a big fan?
I believe the purpose of education isn't knowledge, it's action. And reading Mark's books, it's clear he subscribes to this philosophy as well. While you will learn from his books, he pushes you to act on what you learn. He helps readers get up to speed quickly by cutting out the clutter and focusing on core "need to know" information.
Just like with the Tao of Twitter, it's clear when you read Social Media Explained, that Mark is both an acclaimed educator and practitioner. Mark is able to distill research and theory into easy-to-understand and ACTIONABLE advice. He knows those in leadership positions don't have time to experiment with social media. So he gives advice and tips that are perfect for busy leaders, executives, professionals and practitioners who need to understand what social means for business and what to do with social. And, in Social Media Explained, he guides you, step-by-step through the process of moving forward with confidence.
Regarding this book, what I find particularly valuable is the structure. Like you, I'm business and I appreciate a clear, easy-to-follow outline.
Social Media Explained is divided into 4 sections. The first sections cover how social media works in business and which questions and objections you might face when putting together social media initiatives. Then Mark shares a case study that shows his concepts in action. For those readers who feel like they need a social media 101, he provides great, practical descriptions of the major social media platforms in use today.
One other feature I really appreciate about the book is each chapter ends with "Questions leaders need to consider". I love this. It's like having Mark sitting with you and asking you the KEY questions that need to be answered as you move forward.
Will this book make you a social media expert? No, there isn't one book that can do that. But what this book can do better than any other book on the market is help you get up to speed quickly so you can get your organization and team moving forward with confidence.
7 of 7 people found the following review helpful.
The FIRST book you need to read about Social Media tools if you run part or all of a business...
By Joseph Ratliff
This book is a short, illustrative, and to the point primer that answers all of the first few questions almost every business owner, manager, or executive has before they use social media to help grow their business.
What is the ROI of social media (hint: That's the wrong question)? It's covered in detail in section 2. What media tools do I start with? In section 3, all different types of social media tools are covered.
It is NOT written for a social media consultant.
It IS written directly for managers, executives, business owners etc... and it is the first book I would recommend you read on the topic of considering social media.
11 of 13 people found the following review helpful.
Perfect Guide for Individuals with Need to know NOW details behind Social Media Marketing
By Valentina Escobar-Gonzalez
Whether you're a CEO or an individual that is required to manage the social media marketing campaigns for a company, this book is for you. Mark puts his extensive knowledge about social media in this tiny, quick read. From what you need to know, to questions that you need to face with marketing, to guide into each of these major platforms. My personal favorite is the chapter about the ROI of Social Media. As a social media consultant, I often receive questions about limited resources and where to focus our efforts from small business owners and Mark addresses these concerns very clearly. I really enjoy the real world case studies from large companies. Hope you enjoy this quick two hour read as much as I did.
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